Sportswear vs. ExpressionWear

1. 1. Primary Purpose

   Sportswear: Performance, comfort and style

   ExpressionWear: Visible identity, emotion and support

2. 2. Typical Products

   Sportswear: Jerseys, shirts, shorts, shoes and caps

   ExpressionWear: Rodela and other expressive wearable displays

3. 3. Content

   Sportswear: Usually fixed

   ExpressionWear: Illuminated, changeable or tied to a specific moment

4. 4. Fan Relationship

   Sportswear: "I wear my club."

   ExpressionWear: "I show how I feel about my club."

5. 5. Experience

   Sportswear: Mostly passive

   ExpressionWear: Visible, expressive and participatory

6. 6. Matchday Role

   Sportswear: Dresses the fan

   ExpressionWear: Activates the fan

7. 7. Commercial Opportunity

   Sportswear: Traditional club merchandise

   ExpressionWear: Collectible drops, match moments, campaigns and sponsor activations